FREELANCE COPYWRITING SERVICES FAQS
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Picture this; Your website. Dominating search rankings. Scoring adoring fans by the thousands. Pulling in some serious moolah. While you kick back and relax!
Possible? Absolutely! It all starts with the right Toronto copywriter.
As a business owner, you already have a chock-a-block schedule. The last thing you need is the stress of developing well-researched, original content for your website and various other online properties at 4 am. Sounds exhausting just reading that, doesn’t it?
Look, I get it. Your brand is your baby. Naturally, you want to take your business to the stars, get tons of people raving about it and grow a sizeable customer base that earns you a healthy ROI. A key ingredient to get you there?
High-quality and highly original copywriter services! Content that is punchy and compelling but also evergreen and stands the test of time.
Your website needs a little oomph. This is the perfect time to hire a copywriter who gets your business vision and delivers to your excellent standards.
You probably have a ton of questions buzzing through your mind right now. That’s my cue. Below, I answer some of the most popular questions about small business copywriting services.
Table of Contents
What do copywriting services include?
Typical copywriter services include:
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Ad text
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Banner copy
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Landing page content
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Web page content
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Social media snippets
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Product descriptions
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Blog posts and articles
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Press releases
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Email newsletters
It’s important to look for a versatile Toronto freelance copywriter who is able to capture the tone of different media. For example, a press release calls for a cool and neutral voice whereas ad text is short, concise and very enticing.
What does a creative copywriter do?
A creative copywriter handles a variety of projects; anything from creating the blurb on a donut box to coming up with your next holiday jingle. Seasoned creative copywriters have at least 5 years of experience in industries like entertainment, marketing, public relations or advertising.
How do I hire a good copywriter?
Use this 5-step process to hire a copywriter:
Step 1: Specialization
Hire based on your specific needs. For example, if you require product copy, look for a writer with an impressive body of work in that niche.
Step 2: Skill level
Do you need a non-technical blog post that requires minimal research? Perhaps you’re looking for a technical copywriter who can handle your whitepapers and press releases. Make sure they have the right skill set to tackle your project.
Step 3: SEO Knowledge
Hire a writer who is familiar with SEO best practices. Copywriting without optimizing for search engines (and users) may not fetch the desired returns in terms of traffic and leads.
Step 4: Revisions Policy
Ask about how many revisions the copywriter is willing to perform on the initial fee. Typically, most copywriters provide at least one free round of revisions.
Step 5: Client Work
It always helps get a “before and after” snapshot of the copywriter’s past work. Not only does it give you a good idea of the quality of their work, you’ll also get an idea of the type of clients they usually work with.
How much does a copywriter charge per hour?
A novice copywriter could charge anywhere between $35 to $50 an hour, an intermediate writer’s rates range from $80 to $100 and seasoned writers could demand $150 and over.
Do copywriters have a standard copywriting process?
There is no standard process per se. A typical small business copywriter will do a deep-dive into your industry, competitors and customer personas before creating an initial draft. They might also have a phone call or video meeting with you to garner any extra insights, context and background about your business vision and immediate customer base.
Should I pick a copywriter with experience in my industry?
If you work in a technical industry, it helps to choose an experienced copywriting service to flatten the learning curve and reduce the number of do-overs. That said, industry experience shouldn’t be the deciding factor. There are plenty of affordable copywriters out there who can be quickly brought up to speed to produce high-quality work.
Do copywriters also offer graphic design services?
Not always. There are some small business copywriters who offer standard graphic design services for smaller projects like social media, non-essential web page graphics, email newsletters, and the likes. For vital graphics like logos, web page designs, and banners that will likely be viewed by a lot of people over a period of time, go with an experienced graphic designer who specializes in the field.
Do I own the content that a website copywriter creates?
Yes. You should have undisputed rights to the copy you pay for, meaning you will be able to use it exactly as you like. You might choose to leverage it for the purpose it was created or you might repurpose it into multiple pieces of content across a range of media. Either way, it’s yours to use and no claims can be made on it after payment (so long as it is original content that wasn’t plagiarized from another website).
Can I request revisions on the copywriter’s work?
Yes, you will most likely be able to request at least one revision at no extra charge. To reduce oversight, clearly communicate your vision and expectations for the project at the outset. If it’s a bigger project, request that the copywriter check in with you at regular intervals so that you can provide iterative feedback. That will save a lot of time and effort on both your parts.
What add-on charges do copywriters include?
There are a couple of things that could change the copywriter’s standard fee structure. These would include rush deadlines, changing the scope mid-project, requiring major rewrites, requesting multiple revisions, or making late payments. Make sure you and your writer are on the same page with a clear-cut vision before putting pen to paper.
What kind of payment plans do Toronto copywriters offer?
This is completely dependent on the Toronto copywriter in question. Most writers either work on a project-by-project or an hourly basis. For larger projects, they may set weekly benchmarks that require payment before the work continues. Some copywriters may also request an upfront deposit that covers 20% of their fees before commencing the work.
How long does a copywriter take to write a web page?
When looking for a copywriter for your website, three factors enter the equation. The complexity of the copy (technical vs non-technical), the length of the page, and the number of revisions requested. For a non-technical webpage that runs to about 800 words, you’re looking at a turnaround time of about 2 days if not less.
How much does a website copywriting service charge?
For a non-technical website with an average of 10 pages, you could be looking at $2,000 on the lower end of the spectrum. This, of course, drastically varies from one writer to the next.
How long does a copywriter take to write a landing page?
If you get an experienced copywriter for your landing pages, they could write a high-conversion page in less than 2 days. Even if you factor in one round of revisions, it typically won’t cross over the 2-day threshold, provided your copywriter isn’t working on other projects simultaneously. Clearly communicate to them your turnaround expectations.
How much does a copywriter charge for a video script?
A good copywriter could charge anywhere between $100 to $200 to write a script for a one-minute video. Their fees are negotiable if you request scripts in bulk.
Do copywriter services include SEO?
An experienced copywriter should ensure that their content is SEO-friendly. Your SEO copywriter will incorporate the right keywords, ensure the title and headings are optimized for search, and use a good internal and external linking strategy to earn the article higher rankings. Ask your copywriter about their SEO knowledge to gauge whether the content will perform well with users and search engines!
How much does a copywriter charge for a press release?
For a standard non-technical press release that runs to about 500 words, most small business copywriting services charge $30 to $80. Press release writers who are highly experienced in your industry may charge as much as $200 for a single press release.