Hit Your Profit Goals With a Freelance SEO Content Writer!

From SEO to social media, create some serious waves in the new year (even on a shoestring budget)!

Does your small business have a digital marketing strategy in 2021?

The pandemic has presented so many unknowns. Couple that with mile-a-minute industry changes, cutthroat competition and the general volatility of business, and you have even the most seasoned businesses going belly up.

The good news?

It doesn’t have to be that way. A little planning goes a long way.

In this article, I reveal the core benefits of a digital marketing strategy, and how to find a freelancer that speaks your language!

Okay, But Do I Really Need a Freelance SEO Content Writer?

Excellent question.

There has been a huge spurt in SMBs in the last decade. Currently, the U.S. alone is at a grand total of 30.7 million small businesses. 80% of consumers make buying decisions based on online research.

Staggering numbers = Stifling competition. Without a marketing plan, your business is throwing darts in the dark at a target that’s constantly moving.

Exhausting, isn’t it?

Let’s lighten up the place and get you an expert marksman!

You need the right tools to reach your marketing goals and set the stage for future growth. It all starts with a competent and reliable freelance SEO content writer (with the track record to prove it).

4 Key Ingredients to Improve Your Bottom Line

Your ultimate goal? To turn casual visitors who stumble across your company into die-hard fans.

It takes a tailor-made digital strategy to reach your dream conversion numbers. Let’s talk about some of the more essential ingredients to pull that off.

Content Marketing

Content - your first touchpoint with would-be customers.

If done right, it helps:

• turbocharge your brand awareness

• improve business recall

• engage with the community

• inch past your competition

• grow your customer base by the thousands

Pretty neat, right?

Hubspot recently released an interesting statistic; 78% of startups are actively investing in content marketing to grow their profits - for good reason too!

Content isn’t just about telling a cute story.

It’s about doing a deep-dive into your customer personas, finding out where they hang out on the web, what kind of content they interact with, and what your competitors are doing to herd that market share through its own doors.

As you can tell, there are a ton of moving parts.

How do you figure out your “magic bullet”? You have to consider blogs, videos, social media, emailers, infographics, podcasts and so much more based on your long-term business vision.

That’s where a Toronto copywriter for your small business comes in, particularly one who has worked in your industry before!

Search Engine Optimization (SEO)

How well do you rank on search engines like Google? More importantly, how well do you rank for search terms/keywords that actually matter?

Cue SEO.

SEO is a superhighway that helps people find and reach you very quickly.

Through a series of on- and off-page tactics, you can improve your webpage’s rankings for money keywords and attract way more traffic.

Most marketers will tell you that you can bury a body on the second page of Google, given how few people actually end up going there.

We couldn’t agree more.

Databox conducted a survey to find that 70% of businesses saw a dramatic increase in sales when they invested more in SEO over Pay-Per-Click campaigns or paid advertising.

Even more fascinating; Search Engine Journal assessed over a billion users and found that a quarter of them click on the first organic result on Google.

With that kind of power, investing a sizable chunk of your marketing budget into SEO makes a little more sense. In fact, local SEO for small businesses isn’t even a negotiation in this day and age - it’s a must have!

The bottom line: People are looking for brands like yours even as you’re reading this right now. Showing up when they need you the most is half the battle won!

Of course, as a layperson, it’s a little tricky to navigate these waters alone. An experienced freelancer who provides SEO services has the expertise to skyrocket your traffic and conversions in 2021.

Social Media Marketing

SEMRush revealed that a staggering 94% of marketers are actively using social media to distribute content.

Social media is a powerful tool, putting even the Infinity Gauntlet to shame. Facebook sees 2.7 billion active monthly users, Instagram follows that up with a whopping 1 billion and Twitter has 330 million users logging in every month.

Whew, imagine how many of your customers are on socials right now engaging with your competitors!

The takeaway? It’s time to get social.

There’s a fine line between being too “business-y” on socials and not being business-y enough.

For instance, while you still want to establish your personality and create a memorable presence, you also want to simultaneously achieve your marketing goals.

This calls for a little intuition; a balanced diet of relevant content. This could take the form of images, videos, GIFs, articles, and more while also actively engaging with your followers.

The three biggest reasons to use socials? It helps:

• create a unique brand identity

• increase site traffic and conversions

• establish a one-on-one connection with existing and future customers

Simply put, small business social media marketing is the need of the hour.

Psst! It’s also one of the most affordable digital marketing vehicles out there! A trusted social media marketing specialist knows how to finagle your socials to give you impressive engagement numbers.

PPC Marketing

With Pay-Per-Click (PPC), you pay a certain dollar amount every time someone clicks on your ad.

PPC is a great tool to augment your SEO efforts. It fetches you highly targeted leads; AKA people who are in the “buying mindset”.

In fact, Google ads actually generate a 65% click-through rate for people looking to purchase something online.

As you can tell, PPC is a super important digital marketing service for your small business.

Paid ads present a wealth of opportunity, no question about it:

• Tap into tons of valuable targeting options

• Spend as much or as little as you’d like

• Augment your other marketing strategies

• Use analytical data to make profitable business moves in the future

What Should I Look For When Hiring a Freelance SEO Content Writer in Toronto?

Now that you’ve gotten a glimpse of the power of digital marketing, your next step is to find an affordable and results-driven digital marketing freelancer for your startup.

There's a LOT of noise out there with everyone from freelancers to big firms claiming to provide “guaranteed results or your money back.”

Question is, how do you tell the duds from the real deal?

This is a list of prerequisites to steer you in the right direction:

• Keep an eye on how the freelancer runs their own business; how relevant their site content is, what the engagement on social media is like, whether they regularly update their own content, etc.

• Customer reviews are your best friend; Facebook, Google, Yelp and BBB should tell you everything you need to know about how satisfied former and current clients are.

• Don’t fall prey to the sweet talk. If the freelancer is only talking rainbows and sunshine, eg. guaranteed results within XX months, fail-safe marketing tactics, a promised dollar amount on your investment, it’s usually just a gimmick. Bolt!

• Do a deep-dive into their portfolio and client work. This will even reveal whether they’ve worked in your industry before.

• Look for team specializations. If you’re thinking about Google ads, is the freelancer a certified ads professional, do they have a partnership with a trusted ads agency for on-call support, etc. Check out their website or ask them these questions personally to determine whether it’s the right fit.

You Need All Hands on Deck in 2021!

Figure Out Your Winning Formula With A Trusted Digital Marketing Freelancer

I have the chops to take your business to the next level in 2021. Get a unique and affordable marketing strategy that gives you the most out of every last dollar.

I’ll translate your business vision into tangible results! Bank on a proven digital marketing plan and one-on-one interaction at every step of the way.

Ready to skyrocket your online presence, revenue and profits? I’m standing by right now, contact me!